ALEXANDER NIXON

Architectural illustrations and 3D renderings are the same things as composition. Despite rumours to the contrary, there's no imperative difference. They both boil down to what you put where. We make decisions then we put 3D geometry in one place, or another on our screen.

Composition and design are ultimately what an architectural illustration and 3D rendering is about. Many 3D artists feel intimidated by design, that it is more than they want to deal with. They push it into the back-burner and hope that somehow it will take care of itself. However, the fact is that the design can be demystified - and it must be, since consistently successful results come no other way.

 

Even with a plan, success is never guaranteed. It just improves the chances. Good composition requires a well-developed sense of design. How do you require good design? You study, observe, and ask questions. In the process, you learn to see critically. Moreover, you render - a lot, while consciously applying the concepts you've discovered.

 

We are all aware that there's much about art that is intuitive. However few realize how much of an art is logical and reasonable. It can be understood. Moreover, once understood and absorbed, eventually it becomes second nature. Anyone who sets out with serious intent can master design.